Japanese Star Alliance airline ANA offers some of the best service in the air. Their premium cabin seats, while good, are just a little bit ‘off’. Business class seats aren’t nearly as good as Japan Airlines’ Apex Suites (among the world’s best) and first class reminds me of the 1990 Dudley Moore film Crazy People about an ad executive who designs campaigns which tell the truth. One of his slogans was for Volvo, “they’re boxy but they’re good.”
First class seats are spartan in a Japanese way, but window seats don’t have great access to the window and middle seats don’t have great access to traveling partners.
Still I very much enjoy traveling ANA first class because,
- It’s an incredible value redeeming Virgin Atlantic miles for 110,000 miles roundtrip from the West Coast and 120,000 from the Midwest and East Coast.
- Service is just so good.
- Their food is among the best in the sky.
The airline’s new Airbus A380s flying to and from Honolulu now feature suites with doors in first class.
Now they’re rolling out new first and business class products in just three weeks.
New ANA First Class
First class currently is a cube, lacking a door. The new seat will be a suite with doors and will be called The Suite. It will offer access to windows for window seat passengers, and a better divider between middle seats offering a choice of privacy or access to a seatmate.
New ANA Business Class
ANA’s business class will be a suite with doors called The Room, and according to the airline will offer twice the width of the current business seat. They’ll join Qatar Airways, Delta, and soon British Airways in offering a business class suite with doors.
From the photos it appears to me that the new business class could be second only to the Qatar Airways QSuite in terms of hard product, though I’ll reserve full judgment on that until I’ve flown the product. Seats will alternate front and rear-facing. While wide, the seats are still compact and passengers will sleep at some measure of an angle like on Singapore Airlines in business. So where this seat falls in rank order may depend on the kind of sleeper you are.
Coupled with ANA’s outstanding soft product, though, this will be one of the world’s best business class offerings once it rolls out broadly.
Where to Find the New Product
The first aircraft with the new product will start flying Tokyo Haneda – London Heathrow (flights NH211 and NH212) on even dates starting August 2 and running through the end of August when the new product will be offered daily. There’s no public schedule yet for fully retrofitting the long haul Boeing 777-300ER fleet, so it’s unclear when the new product will be offered on U.S. routes.