A month ago I wrote that American would be introducing ‘seat coupons’. Presumably this means that non-elites may be able to earn preferred seat assignments on American Airlines instead of having to pay for these seats.
Reports are that the functionality to support this feature is now live,
these must be coming veeeeery soon at this point; The ability to view Seat Coupons has been activated in systems, however no members have them in their accounts yet.
Emails of these "challenges" (whatever that is/means) I imagine will appear soon.
— JonNYC (@xJonNYC) April 5, 2019
Seat coupons are going to be offered as an incentive through AAdvantage for completing promotions and challenges. This is live in the despacito Qik system for agents to view (they can see seat coupon balances) however nobody has any yet.
Seat assignments — even the most undesirable ones, if a non-elite wants them in advance (even if they’re buying up from basic economy) — come at a premium. So ‘coupons’ to get them without cost or at a discount at some level have value, but they’re hardly aspirational. I’m skeptical that seat coupons are going to be an material incentive that drives loyalty behavior, but I’m curious if you’d disagree?