Hyatt has started offering different benefits or state levels every 10 nights stayed instead of attaching benefits to qualifying for elite status.
As a result it’s now even possible to earn confirmed suite upgrade awards without being a top tier Globalist elite member, since those upgrades are first earned at 50 nights while status will be earned going forward at 60 nights. (Starting next year there’s no lower 55 night requalification threshold.)
|10||25k base points or 3 meetings||Discoverist|
|20||35k base points||2 club lounge access awards|
|30||50k base points or 10 meetings||Explorist, 2 club access awards, cat 1-4 free night|
|40||65k base points||5k points or $100 Hyatt gift card or 10k points off FIND experience|
|50||80k base points||2 confirmed suite upgrade awards|
|60||100k base points or 20 meetings||Globalist, 2 suite upgrade awards, cat 1-7 free night, concierge|
|70||N/A||10,000 points or suite upgrade award|
|80||N/A||10,000 points or suite upgrade award|
|90||N/A||10,000 points or suite upgrade award|
|100||N/A||10,000 points or suite upgrade award|
Club lounge access awards are given after 20 and 30 nights stayed to all members. That means top tier Globalists earn them even though club lounge access is a benefit of Globalist status.
Earlier this month I received mine:
Technically a Globalist member that does not requalify for their status will find these useful in the following year. For a Globalist member that requalifies though these certificates will not have any usefuless and will simply expire.
I thought, ok, that makes sense — award them just in case. But a reader who is a lifetime Globalist received them to. That just strikes of Hyatt not knowing their members. They’re congratulating them for awarding something that they can never use.
What Hyatt should do to make these useful to their most valuable customers receiving them is make them transferrable. Since a Globalist is earning these, they should have some sort of value. Since Hyatt is congratulating the member for earning these, they should have some sort of value. The only value they’d have for a Globalist continuing the stay with the chain is to gift them.
Grand Hyatt Singapore Club Lounge
Already Hyatt offers “Guest of Honor” one of the more insightful benefits in loyalty. When redeeming points for someone else, the award can be set up so that the recipient ‘inherits’ the member’s top tier elite status for the stay. That means lounge access or breakfast.
Making these club access awards transferable simply means allowing this benefit to extent from points to earned certificates, letting top tier elites gift lounge access on paid stays as well as awards.