Some members are really motivated by points (redemption) and others are motivated by better treatment (status). If a program offers members more than usual for taking certain actions during a specific period of time, they’re going to get more of those actions.
And you can test customer behavior, how much do you need to offer? which customers respond best to which kinds of offers? Some people are status-hungry and always stretching to keep or earn more status, while others will naturally requalify without much effort. The former are more likely to be incentivized with an elite fast track offer, the latter aren’t (but might be swayed by bonus points, unless they’re already earning so many points they don’t value more at the margin).
You’ll often by the way see elite status fast track offers when a program is behind in its expectations for business from its elite customers, although that’s not always the case.
Marriott is sending out targeted offers for faster status and in some cases bonus points. Offers that we’ve seen reported include:
- Double elite qualifying nights through May 31
- Double elite qualifying nights through April 30
- Up to 18,000 bonus points with 3 stays
- Up to 22,500 bonus points with 3 stays
Did you receive an offer? Was it one of these four, or something else? I still haven’t received anything from Marriott.