Three years ago American launched new Cole Haan amenity kits. I liked the idea at the time of different kits for 9 of the airlines that combine to make the current American Airlines.
Last year American refreshed their Cole Haan kits. I found them generally fine though a bit uninspired. And I was surprised they didn’t even say American Airlines instead all of the branding was sold to others. Of course if the international first class kit had been offered in business the effort would have been quite competitive.
You may ask why care about amenity kits? I think they serve 3 functions.
- Amenity kits are about providing something useful to make the flight more comfortable.
- Amenity kits are a takeaway, a premium reminder of the airline and the experience.
- Amenity kits are advertising to the customer about a brand. The bath amenities I use at home are ones I first discovered at a hotel.
American Airlines is apparently rolling out new amenity kits — and not with Cole Haan. It appears that this new amenity kit has leaked — put out into service too early. And JonNYC has the scoop.
New AA amenity kits being tried out on Beijing flights by pretty cool brand, @Thisisground. Interesting colors– definitely not the standard generic airline kits
— JonNYC (@xJonNYC) December 10, 2018
Note none of the products were actually in the kit. But the leather pouch is a pretty good quality and a definite step up pic.twitter.com/x4XEB05tY7
— David Drachman (@dreidel33) December 10, 2018
I am definitely looking forward to seeing this.