Alitalia is being restructured (again..) after their latest investor to decide it’s done losing money on the transatlantic debacle Etihad walked away. Alitalia’s frequent flyer program is a separate company, spun off so that Etihad could give Alitalia more cash and so that Etihad could exercise more control all without running afoul of foreign ownership rules.
And the Millemiglia frequent flyer program is one of the real dumpster fires of loyalty. And not just for doubling partner award prices overnight either. Some loyalty programs expire miles. Alitalia expires the program. Everyone’s mileage goes away at the end of the year when the program resets. (They run promotions to let you earn back the miles you had previously earned.)
Copyright: jvdwolf / 123RF Stock Photo
Alitalia moved to a revenue-based program for 2018. But it’s redemption pricing I’m most interested in because Alitalia is a transfer partner of American Express Membership Rewards, because they used to have excellent award pricing (albeit frustrating customer service), and because they’re expected to become a Capital One transfer partner later this month.
Alitalia is devaluing their award charts again. They increased the cost of business class and long haul saver awards on Alitalia flights significantly.
There are no more discounts for roundtrip redemptions. Everything prices one way. And prices have gotten more expensive. Alitalia used to charge 80,000 miles roundtrip for business class between the US and Europe plus fuel surcharges. Come January it will be 140,000 miles roundtrip plus fuel surcharges.
And the craziest thing? Hyperinflating currencies force vendors to change their pricing all the time. Alitalia only guarantees these redemption rates for January. So we could see them go up again in February!
I really cannot recall an award that which was published just for one month. Maybe they got the idea from Marriott, which published an award chart in August for redemptions until the end of the year, currently the most expensive room night is 60,000 points per night but goes up to 100,000 next year.
(HT: One Mile at a Time)