Hyatt Launches Earning and Redemption at Small Luxury Hotels of the World

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In late July Hyatt expressed interest in NH hotels not realizing apparently that Thailand’s Minor International had nearly completed acquisition of the Spanish chain. Days later Hyatt would hold its earnings call and quickly got out word of a deal with Small Luxury Hotels of the World with details to follow late in the year.

That wouldn’t be an acquisition. Small Luxury Hotels of the World is a collection of independent properties, and it’s more of a booking relationship than a hotel chain. And Hyatt’s deal is something similar to what they have with MGM’s M life Rewards — let’s share customers, offering points-earning and redemption.

With 500 hotels in 80 countries Small Luxury Hotels of the World held the potential to significantly grow the World of Hyatt footprint.

Hyatt has launched the partnership. At this point only 54 hotels are participating though Hyatt says “we expect for more SLH properties to join the program in the coming months.”

  • 12 hotels in Greece, 13 in Italy, 11 in the UK, and 3 in Spain.
  • In total 49 of the 54 participating hotels are in Europe.
  • Of the rest one is in China and four are in Malaysia


Credit: On the Rocks, Santorini

Points-Earning and Benefits

Hyatt members booking through direct Hyatt channels will earn their regular 5 points per dollar spent plus applicable elite bonus. This applies to room revenue. Members also earn elite night credit for these stays.

All members booking through Hyatt will receive the following benefits, without respect to Hyatt elite status (there is no other Hyatt elite recognition).

  • Complimentary Wi-Fi
  • Daily Complimentary Continental Breakfast
  • Room Upgrade (one category at check-in if available)
  • Early check-in (noon, based upon availability at check-in)
  • Late check-out (2:00pm, based upon availability at check-in)

These benefits are similar to what SLH offers their ‘Inspired’ program members who have had 1-5 stays.


SLH Invited Program Benefits

The critical point here though is that only bookings made through Hyatt channels are eligible for Hyatt points and elite night credit. Hyatt’s best rate guarantee doesn’t apply, and SLH’s own best rate guarantee doesn’t apply.

Booking independent properties direct may yield lower rates than going through a central channel, and in this case you’ll want to even check pricing that SLH.com is offering versus what Hyatt may be offering. There’s no promise Hyatt rates qualifying for points and status credit will be the best rates.

In addition bookings made through Hyatt with a World of Hyatt number attached do not earn credit in SLH’s Invited program and Invited elite members should not receive that program’s separate recognition. This differs from Hyatt’s relationship with MGM where it’s possible to earn credit in both the World of Hyatt and M life Rewards program at the same time.

Redemption

In a worldwide exclusive I broke news that Hyatt would be acquiring Two Roads Hospitality, including Destination Hotels; Joie de Vivre; Alila; and Thompson Hotels giving Hyatt 85 more properties which skew higher end. That deal, combined with the SLH partnership, give Hyatt members access to a lot more nice hotels at which to spend their points.

Participating SLH properties have been added to Hyatt’s redemption tiers. And as they leaked a month ago, Hyatt is introducing a new category 8 which will price at 40,000 points per night, a big increase compared to the previous top category 7 which runs 30,000 points per night.

Some SLH properties will be category 8. So far no pre-existing Hyatt properties are assigned to category 8 — however I assume we’ll eventually see category creep into that higher pricing tier even if Hyatt isn’t specifically planning it today.

What This Partnership Means for Members

More options are better for members. More great hotels to spend points at is great for members. And more places to earn elite status is, too, though as easy as Hyatt is now making earning status for U.S. members with the World Of Hyatt Credit Card I’m not even sure how necessary that is.

It’s disappointing that Hyatt has so far only been able to get about 10% of Small Luxury Hotels of the World properties to sign on. And it’s even more disappointing that the deal is structured so that members will only earn points and stay credit on rates available through Hyatt. It will be crucial to comparison shop price when booking paid stays at these hotels. That’s a major reason I see this largely as a redemption play.

It’s unfortunate that SLH redemptions coincide with the introduction of a new more expensive top award tier, since inertia alone will ultimately make some Hyatt redemptions more expensive. Though of course that likely would have happened at some point anyway.

These Properties are Participating at Launch

Hotel de Orangerie Bruges Belgium
The Sukhothai Shanghai Shanghai China
Columbia Beach Resort Limassol Cyprus
Hotel St. Petersbourg Tallinn Estonia
Hotel and Spa des Pecheurs Corsica France
Hotel Le Strato Courchevel 1850 France
Les Etangs de Corot Versailles France
Ketschauer Hof Deidesheim Germany
The Margi Athens Greece
Theoxenia Palace & House Suites Athens Greece
Elounda Gulf Villas and Suites Crete Greece
Liostasi Hotel & Suites Ios Greece
Sesa Boutique Hotel Kanali Greece
Archipelagos Mykonos Greece
Pietra e Mare Beach Hotel Mykonos Greece
Aressana Spa Hotel and Suites Santorini Greece
On the Rocks Santorini Greece
San Antonio Santorini Greece
Santorini Secret Suites & Spa Santorini Greece
The Excelsior Thessaloniki Greece
Relais San Lorenzo Bergamo Italy
Palazzo Vecchietti Florence Italy
Park Hotel ai Cappuccini Gubbio Italy
Magna Pars Suites Milano Milan Italy
Hotel de La Ville – Monza Monza Italy
Grand Hotel Parker’s Naples Italy
Hotel Lord Byron Rome Italy
Hotel Vilon Rome Italy
Margutta 19 Rome Italy
Villa Spalletti Trivelli Rome Rome Italy
Sikelia Sicily Italy
Ca’Sagredo Hotel Venice Italy
Centurion Palace Venice Italy
Palazzo Sant’Angelo sul Canal Grande Venice Italy
Byblos Art Hotel Villa Amista Verona Italy
Gaya Island Resort Borneo Malaysia
Lanson Place Bukit Ceylon Kuala Lumpur Malaysia
Pangkor Laut Resort Pangkor Laut Malaysia
The Edison George Town Penang Malaysia
Sant Francesc Hotel Singular Mallorca Spain
Nobu Hotel Marbella Marbella Spain
El Lodge Ski and Spa Sierra Nevada Spain
The View Lugano Lugano Switzerland
Nira Caledonia Edinburgh United Kingdom
Ashdown Park Hotel Forest Row United Kingdom
Tylney Hall Hotel and Gardens Hook United Kingdom
Dukes London London United Kingdom
Flemings Mayfair London London United Kingdom
St. James’s Hotel and Club London United Kingdom
The Capital Hotel & Apartments London United Kingdom
Luton Hoo Hotel Golf & Spa Luton United Kingdom
The Atlantic Hotel St Brelade United Kingdom
The Arden Hotel Stratford-upon-Avon United Kingdom
Alexander House Hotel & Utopia Spa Turners Hill United Kingdom

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. @Gene – you can only book THROUGH HYATT CHANNELS to earn Hyatt points and stay credit, a Citi Prestige booking at one of these hotels would not count.

  2. And this explains the problem. As a Hyatt Explorist, I do not receive a free breakfast at a full service Hyatt (unless I can use one of my four lounge passes at one of the few Hyatts that has a lounge) but I will receive a free continental breakfast at SLH properties participating in the Hyatt program. Makes no sense to have a loyalty tier requiring 30+ nights without a free breakfast.

  3. “It will be crucial to comparison shop price when booking paid stays at these hotels.” Likely a big understatement. I would guess one is paying dearly for that “free” breakfast and points/stay credit when booking these hotels on hyatt.com
    Only 10% … hopefully we’ll see more soon. If it doesn’t rise significantly, then it will be of questionable worth for most.

  4. One caveat that might be worthy of writing up — these are SMALL hotels. Without confirmable upgrades, the likelihood of seeing meaningful upgrades is small. They don’t have that many rooms, might be reluctant to give up sparse suites, and also are more likely to sell out. This also extends to issues where your room might have a problem and you need a swap. Small is small. Also, if you’re the kind of person who enjoys last minute airline mile redemptions, hotels like these aren’t likely to have last minute availability. Small is small.

  5. So far, only a handful are even offering points redemptions when what looks to be basic rooms are available…of course I was looking in June

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