Southwest’s Premium Credit Card: 60,000 Point Offer Makes it Must For Southwest Passengers

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Southwest Rapid Rewards® Priority Credit Card

Chase’s new Southwest Airlines premium credit card has increased its initial bonus offer to let you earn 60,000 Rapid Rewards points: 40,000 points after spending $1,000 in the first 3 months — and an additional 20,000 points after spending a total of $12,000 in the first 12 months.

That’s a great deal, and it’s more than halfway towards a Southwest Airlines companion pass. But they’ve created real value for customers who fly Southwest. I like the line from Southwest’s chief marketing officer about the Southwest Rapid Rewards® Priority Credit Card, it has the 3 Ps… “more perks, more points, and more priority.”

Card Details

40,000 points after spending $1,000 in the first 3 months and an additional 20,000 points after
spending a total of $12,000 in the first 12 months sounds like a good bit of spend but it’s really just $1000 per month, and it’s a lower spend requirement than they had for the card’s initial bonus when it was first launched over the summer.

It’s a $149 annual fee card that gives you a $75 Southwest travel credit and 7500 additional points at cardmember anniversary — each of which give you value worth at least half the fee.

Then you get 4 upgraded boardings per year – A1-15 boarding, which you purchase at the gate and get statement credit back for and 20% back on Southwest inflight purchases like inflight cocktails and internet.

And spending contributes towards elite status: 1500 tier qualifying points for each $10,000 in purchases (up to $100,000 in purchases annually or 15,000 tier qualifying points) and of course it goes a long way towards Southwest’s companion pass.

Eligibility for the Card

Southwest’s cards have been subject to 5/24, Chase’s informal requirement that they’ll only approve customers who have opened fewer than 5 new cards in the last 24 months.

In addition, you cannot be a current Southwest Airlines personal card cardholder (though you may be able to product change that card to this new product) or have received a Southwest personal card bonus in the past 24 months.

The product is not available to either (i) current Cardmembers of any Southwest Rapids Rewards® Credit Card, or (ii) previous Cardmembers of any Southwest Rapid Rewards Credit Card who received a new Cardmember bonus within the last 24 months. This does not apply to Cardmembers of the Southwest Rapid Rewards Business Card and Employee Credit Card products.

If you’re under 5/24, and you fly Southwest with some regularly especially if it’s not enough for status, or you’re looking to earn a companion pass then certainly apply for the Southwest Rapid Rewards® Priority Credit Card.

Southwest Rapid Rewards® Priority Credit Card

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Editorial note: any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer. Comments made in response to this post are not provided or commissioned nor have they been reviewed, approved, or otherwise endorsed by any bank. It is not the responsibility of any advertiser to ensure that questions are answered, either. Terms and limitations apply to all offers.

Comments

  1. Hopefully they will not devalue points again in 2019 like they did in 2018 and 2017. Sure makes the folks who received the 40k bonuses feel special.

  2. I canceled my Southwest card in March 2018, and it’s been close to 7 years since I got the bonus. I haven’t gotten any new cards in the last few years – so I should be good to get this bonus?
    Should I apply for both a personal and business card at the same time, or leave a few months in between? I could get the business now, and spend the $3000 to finish in January, and then get the personal one in January and spend the $1000 in a month to get both bonuses. (Of course, this is assuming the 60,000 bonus hangs around that long.)
    Just wondering if there is a hole in my logic, or advice on the best approach. I did this 7 years ago, and got a lot of great trips out of my points, and the companion pass. I’m ready to restock!

  3. Re: “In addition, you cannot be a current Southwest Airlines personal card cardholder (though you may be able to product change that card to this new product) or have received a Southwest personal card bonus in the past 24 months.”

    True, but offer to change from a Premier Card includes only 10,000 points bonus.

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