American shared that the new release of their mobile app allows for award booking.
Today, we continue to enhance the AAdvantage program by launching award bookings on the mobile app. This launch will give customers the opportunity to book award tickets on American and our partners while in the app. The partners that will be available on the app include: Alaska Airlines, Finnair, British Airways, Fiji Airways, Malaysia Airlines, Iberia, Qantas, Royal Jordanian, Hawaiian Airlines. The update to the app will begin rolling out today and be available to all users by the end of next week.
I don’t mind booking online using my laptop. I’d rather they focused on getting more of their partners online, they added two last month after accidentally rolling our more than that the month before. And I’d love for the app to offer a push notification when flights are boarding.
However they’ve made some real improvements to the app. Using it to book flights has gotten much easier over the past year. Last year they added rebooking and lost baggage tracking through the app as well as same day flight changes and standby.
Now customers can use it to book award travel, too. Meeting customers where they are and want to be is important. I’m looking forward to giving this a test drive, to see if the same options are offered in the app as online, once my own app updates on my phone. That said booking ease isn’t among the top five challenges that the program faces.