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I’m really thrilled by the relaunch of this card. It’s a big improvement over the original Hyatt card, offering a bigger initial points, faster points-earning, more free nights, and credit towards elite status both for having the card and for spending on it.
The World of Hyatt Credit Card has a limited-time offer of up to 60,000 points with this card. You earn 40,000 points after $3000 in spend on purchases in the first 3 months from account open and an additional 20,000 points if you spend $6000 total within the first 6 months.
And 60,000 points is enough for 2 free nights at any Hyatt hotel except for all-inclusive Miraval. (Or 12 nights at category 1 properties.)
The card earns:
- 4 points per dollar Hyatt spend
- 2 points per dollar restaurants; airline tickets purchased through the airline; fitness club and gym memberships; local transit and commuting including ride share services
- 1 point per dollar other purchases
Park Hyatt New York
You get both a free category 1-4 night each year at card renewal and an additional free night at a category 1-4 Hyatt property after spending $15,000 in a cardmember anniversary year. That makes putting $15,000 annual spend on the card attractive.
I’ve got my new Hyatt credit card and it’s great. It’s also a card that many more people can get than several other Chase rewards cards because all reports to date are that Chase’s 5/24 rules do not apply. There are many cards Chase will only approve if you’ve opened fewer than 5 new accounts in the last 24 months. That hasn’t been part of the approval path for this card.
At the launch for the World of Hyatt Credit Card Chase’s President of co-brand cards told me (and this got picked up in many places) that we should expect 5/24 to roll out eventually to this card and across the rest of their portfolio, too.
However an executive familiar with Chase’s thinking tells me that this card isn’t likely to see 5/24 any time soon. While it’s a great card, the market for it is narrow.
- Hyatt only has 1/10th the number of hotel properties as Marriott
- It’s great for Hyatt loyalists, and especially those who value Hyatt status — which is an even smaller pool.
The way he put it is if 5/24 applied they wouldn’t get any cardmembers.
There are real challenges with 5/24. A United Global Services member or a Marriott Ambassador — each travel brand’s very best and most lucrative customers — will get turned down for the card because they’ve applied for other credit cards. That’s terrible for the relationship.
In this case if you eliminate a chunk of Hyatt’s best customers from the card product you don’t have nearly the remaining market that you have for a United or a Marriott. That’s why, at a minimum, it’s important to create a period of time where approvals aren’t so limited.