Five of the ten highest grossing revenue airline routes in the world involve London Heathrow, but only one belongs to British Airways. That’s London Heathrow – New York JFK. Where British Airways competes against Asian or Middle Eastern carriers, BA loses.
Although London and Hong Kong are two of the most premium traffic heavy cities in the world, British Airways recently disclosed that their London – Hong Kong twice daily service lags in performance. They’ve pointed out that it suffers in comparison to Cathay Pacific’s (better, more frequent) flights.
Parent company International Airlines Group (IAG) had highlighted BA’s Hong Kong to Heathrow service as an underperforming route at its half-year financial earnings meeting with analysts.
Chief financial officer Enrique Dupuy de Lome singled out Hong Kong as Cathay Pacific, which flies five times a day to Heathrow, was having an adverse affect on revenue.
British Airways Business Class
Cathay Pacific Business Class
British Airways is closing its Hong Kong crew base at the end of October. And today they’ve pink slipped all 85 Hong Kong-based flight attendants. Most were laid off effective immediately, while a couple of dozen are being permitted to finish their contracts which expire next month.
Staff were notified yesterday to report to a meeting today. They were given termination letters at the meeting. They reportedly have until Saturday to accept severance terms or will be paid the Hong Kong legal minimum.
With only two of nine daily flights between the cities (Virgin Atlantic flies once daily as well) and the worst business class product in the market it’s not surprising that performance would lag.