American Airlines CEO Doug Parker spoke at the Airline Passenger Experience Association event in Boston, and his airline was awarded the distinction of being a ‘Five Star Global Airline’ at the APEX event.
American’s Senior Vice President of Marketing, Loyalty & Sales Kurt Stache says, “Being named a Five Star airline shows that our customers are noticing our investments and the hard work by our team. It’s an honor to be one of only three North American airlines to receive this distinction.”
This year Air Canada was also elevated to Five Stars alongside Delta.
What American doesn’t tell you is that there are other categories besides ‘global airlines’ where five stars are given. Regional airlines Alaska, JetBlue, and Hawaiian have five stars as well.
The APEX Official Airline Ratings™ were created based on passenger feedback gathered through APEX’s partnership with TripIt® from Concur®, the world’s highest-rated travel-organizing app. Using a five-star scale, more than one million flights were rated by passengers across nearly 500 airlines from around the world between July 1, 2017, and June 30, 2018.
First, passengers rated their overall flight experience from one to five stars. On the same screen, passengers were given the opportunity to provide anonymous ratings in five subcategories: seat comfort, cabin service, food and beverage, entertainment and Wi-Fi. The single screen rating allows airline passengers to easily rate their flight in less than 15 seconds.
Last year’s included Five Star low cost carriers as well, and included JetBlue, Southwest, Sun Country, and Virgin America. This year they don’t list any low cost carrier five star carriers, and they moved JetBlue into the regional category.
So congratulations, American Airlines, you’re not Spirit or Frontier. And you’re ranked more highly than four star airlines British Airways (which seats eight across in business class) and Air France (which flies its A380s with an angled business class seat).
In all seriousness American Airlines offers a strong international business class. They have a very good seat on their Boeing 787 and 777 fleet (though some customers don’t like the ‘Concept D’ seats on a handful of Boeing 777-200s). Their food is decent. They’ve improved inflight bedding. And their new Flagship Lounges are a real improvement, too, though not quite at the level of United’s Polaris lounges.
American Airlines Flagship Lounge LAX
It’s really economy (where any airline squeezing 10-abreast on a 777 can hardly be called five star) and domestic (where even first class legroom is getting squeezed) that they have their challenges.
So how you rate American correlates directly, I think, with the routes and class of service that you fly.