Marriott released redemption pricing for all of their hotels in the new Marriott program which starts sometime in August.
They’re promoting that the most expensive hotel redemption will be 60,000 points but that’s only true through the end of the year, starting in January redemptions can cost as much as 105,000 points per night.
And their data about the new chart suggests hotels are becoming more affordable,
- “Nearly 70 percent of all participating hotels can be redeemed for the same or fewer points.”
- “52 percent of hotels will move to a lower redemption rate and only 31 percent will go higher.”
That’s not really fair, as Stephen Pepper points out. Marriott increased points prices at a ton of hotels in March, only to lower their prices in August.
21% of hotels are going up in category while just 5% are going down in category. The number of points required to redeem for a free Marriott hotel night is going up at over 1000 hotels effective March 6th.
That leaves many hotels costing more in August than they did in February, but with Marriott promoting them going down in price.
As Pepper points out,
When taking the 1,082 properties where points redemptions increased back in March and comparing them to how many points you’ll require in August, this is what I found:
- 353 will require more points than they did pre-March, but Marriott can claim they cost less due to the increase in March.
- 213 will require the same number of points they did pre-March, but Marriott can claim they cost less due to the increase in March.
- 159 will require more points than they did pre-March, but Marriott can claim they cost the same due to the increase in March.
Even accounting for this, the number of hotels going up in price is roughly equal to the number going down in price. But comparing Marriott redemption prices in February to pricing in August is a more reasonable take than ‘reductions outnumber increases’.
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Five years ago Wyndham devalued their points. Some properties went up by as much as 87.5%. Then they made all redemptions cost a flat 15,000 points per night which meant dropping the prices of some properties 70%.. while nearly tripling the points price of their least expensive properties.
Wyndham appeared to figure out that they could massively devalue their low end redemptions and still get positive press for it. Everything old is new again.