Barclays is bringing the Arrival Plus card back into the market, and they’re doing it with a 60,000 point initial bonus.
They stopped taking applications for Arrival Plus when they launched Arrival Premier. That gave the new Premier card “a clean launch” as one Barclays executive described it to me.
However they’re now bringing applications for plus back — initially this week through direct mail. The plan is to bring online applications back July 1.
- 60,000 points after $5000 spend within 3 months is the biggest offer they’ve ever had.
- The card’s $89 annual fee will apply in the first year. They get a bigger headline bonus while keeping their cost similar to 50,000 points and $0 the first year.
I’m told that just two months since launch they’re “in test and learn mode” about Arrival Premier. I think it’s a really underappreciated card that would do better,
- If it wasn’t named ‘Arrival’. Customers are apt to compare the number of points earned in a year or two across the cards and Premier doesn’t compare favorably in the short term, although that ignores the benefits Premier brings as well as the ability to transfer Premier’s points to miles.
- If they reduced the number of points earned and adjusted transfer to airline miles to 1:1. As it is the card effectively earns 1.4 miles per dollar spent with a choice of several airlines. But it doesn’t look like as rich a card when you get there earning 2 points per dollar and then transferring 1400 points to 1000 miles.
Premier is a complicated story. Arrival Plus is a simple story — you earn an effective 2.1% rebate towards travel with your spending (when including the 5% bonus you get back with each travel redemption) and there’s a strong signup bonus. Over time, if you keep the card and keep using it each month, Arrival Premier is going to award you more points and those points transfer to miles with a variety of partners if you wish.
|Program Name||Conversion Ratio
(Premier Points : Points)
|Air France and KLM Flying Blue||1.4 : 1|
|Aeromexico Club Premier||1.4 : 1|
|China Eastern Airlines Eastern Miles||1.4 : 1|
|Etihad Guest||1.4 : 1|
|EVA Air Infinity MileageLands||1.4 : 1|
|JAL Mileage Bank||1.7 : 1|
|Jet Airways JetPrivilege||1.4 : 1|
|Malaysia Airlines Enrich||1.4 : 1|
|Qantas Frequent Flyer||1.4 : 1|
If you’re interested in Arrival Plus though, the card without transfers to airline miles, check your mailbox or wait until July.