Barclays Brings Back Arrival Plus – With 60,000 Point Signup Offer

Barclays is bringing the Arrival Plus card back into the market, and they’re doing it with a 60,000 point initial bonus.

They stopped taking applications for Arrival Plus when they launched Arrival Premier. That gave the new Premier card “a clean launch” as one Barclays executive described it to me.

However they’re now bringing applications for plus back — initially this week through direct mail. The plan is to bring online applications back July 1.

  • 60,000 points after $5000 spend within 3 months is the biggest offer they’ve ever had.
  • The card’s $89 annual fee will apply in the first year. They get a bigger headline bonus while keeping their cost similar to 50,000 points and $0 the first year.

I’m told that just two months since launch they’re “in test and learn mode” about Arrival Premier. I think it’s a really underappreciated card that would do better,

  1. If it wasn’t named ‘Arrival’. Customers are apt to compare the number of points earned in a year or two across the cards and Premier doesn’t compare favorably in the short term, although that ignores the benefits Premier brings as well as the ability to transfer Premier’s points to miles.

  2. If they reduced the number of points earned and adjusted transfer to airline miles to 1:1. As it is the card effectively earns 1.4 miles per dollar spent with a choice of several airlines. But it doesn’t look like as rich a card when you get there earning 2 points per dollar and then transferring 1400 points to 1000 miles.

Premier is a complicated story. Arrival Plus is a simple story — you earn an effective 2.1% rebate towards travel with your spending (when including the 5% bonus you get back with each travel redemption) and there’s a strong signup bonus. Over time, if you keep the card and keep using it each month, Arrival Premier is going to award you more points and those points transfer to miles with a variety of partners if you wish.

Program Name Conversion Ratio
(Premier Points : Points)
Air France and KLM Flying Blue 1.4 : 1
Aeromexico Club Premier 1.4 : 1
China Eastern Airlines Eastern Miles 1.4 : 1
Etihad Guest 1.4 : 1
EVA Air Infinity MileageLands 1.4 : 1
JAL Mileage Bank 1.7 : 1
Jet Airways JetPrivilege 1.4 : 1
Malaysia Airlines Enrich 1.4 : 1
Qantas Frequent Flyer 1.4 : 1

If you’re interested in Arrival Plus though, the card without transfers to airline miles, check your mailbox or wait until July.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. […] Barclay’s pulled the Arrival Plus card entirely for new signups back in March/April when they launched the Arrival Premier card – a card that comes with $150 annual fee and no signup bonus – to give the premium card “a clean launch.” And they’re now bringing back applications on the Arrival Plus card, as was told to Gary at Viewfromthewing. […]

Comments

  1. For what it’s worrh, Barclays recently replaced the head of its US credit card division. I’m willing to bet the relaunch of Arrival Plus and the management change have a lot to do with the botched introduction of Arrival Premier.

  2. The Arrival Premier is under appreciated? This is a real dog of a card, and appeals primarily to those who must sign up for any new product they see, and those who are willing to put tons of spend on a card year after year at a high AF, to get bad conversion ratios for certain specific mileage programs. It’s was not just badly launched; it was badly conceived in just about every way.

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