I receive compensation for content and many links on this blog. You don’t have to use these links, but I am grateful to you if you do. American Express, Citibank, Chase, Capital One and other banks are advertising partners of this site. Any opinions expressed in this post are my own, and have not been reviewed, approved, or endorsed by my advertising partners. I do not write about all credit cards that are available -- instead focusing on miles, points, and cash back (and currencies that can be converted into the same).
Hilton is offering a 100% bonus on purchased points through June 7as long as you buy at least 5000 points. (HT: One Mile at a Time)
Hilton usually charges a penny apiece for points, so with this bonus is selling points for half a cent each. That’s tied for the cheapest I’ve ever seen. They’re selling points for just about what they’re worth.
Hilton will let you buy up to 80,000 points per year. Of course since you can combine points for free across multiple accounts that limit is in some sense academic.
I value Hilton points at $0.004, since I can pretty much always get half a cent in value at least from Hilton points and I have a preference for holding cash. I’m close to a buyer of Hilton points at half a cent apiece.
Conrad New York
You can really stretch Hilton points for their lower-tier redemptions. Even though they no longer have published redemption categories, former category 1 properties are mostly still 5000 points, with 5th night free for elites, so a 5 night stay averages 4000 points per night or ~$22. (There aren’t many of these in the U.S. of course.)
And the top tier redemptions remain capped at 95,000 points or $475 a night purchased with points ($380 with 5th night free for elites). There are hotels out there which cost double that — or even triple.
You won’t get bonus points for paying for purchased Hilton HHonors points with a Hilton co-brand credit card, as the purchase is processed by points.com rather than Hilton.
Ultimately I think many people looking for Hilton Honors points are better off with the strong signup bonus offers for Hilton cards from American Express.