Marriott did a deal with both Chase and American Express for new Marriott credit cards. Chase gets the bulk of the personal business, but American Express gets to issue a premium personal card. American Express gets the small business cards. And cardmembers keep their legacy products.
As a short hand expectation many people figured that would mean that applications for the Starwood Amex product – the one I’ve had for 17 years – would cease August 1.
American Express, though, gave me a statement and shared it with many others that “the Starwood Preferred Guest American Express Consumer card will continue to welcome new Card Members now through August 2018, and beyond.”
Credit: American Express
For instance Lucky writes,
Based on what we’ve known until recently, my assumption was that the SPG Personal Amex would no longer be open to new applicants as of sometime soon. That’s because Chase has the rights to issuing the mass consumer and premium consumer cards. Logically that means the card would continue being honored for existing cardmembers, though eventually would no longer be allowed to accept new applicants.
Apparently that’s not the case. …Looking back at the initial announcement from last December, there was nothing explicitly stating that the agreements were exclusive, though I think it was logical enough to infer that, especially based on similar situations we’ve seen with other agreements. That’s not happening after all, and I’m quite happy about that, as it means more choices for us.
I’m quite certain this is not the case. In fact I’ve confirmed it.
The confusion comes from:
- Marriott is changing its program August 1
- But the three programs — Starwood, Marriott, Ritz-Carlton — remain. It’s just that each has new benefits which are the same, and stays across each chain count towards status in the other.
- It’s not until next year that we’re going to see one unified program under a single name that hasn’t been announced yet.
- This is due to contractual issues with exclusivity provisions that make it tough to ‘terminate’ the existing programs now.
As a result we can expect the Starwood Amex to be available to new cardmembers until some time around when the new single program name launches next year.
They get to acquire new Starwood American Express customers as long as there’s a Starwood Preferred Guest. And SPG doesn’t actually go away August 1.
Once the new program rolls around we can expect each issuer to stay in their lane.
- Chase with the broad-based consumer card
- American Express with the premium consumer card
- American Express with small business cards
- Though each issuer will continue to service existing accounts (Amex with legacy SPG consumer cards, Chase with legacy small business cards)
Hopefully that clears up any confusion.