If you’re a US Bank customer and you browse their website they may call you the next day to sell you what you were looking at.
According to Doctor of Credit they do this even if you aren’t logged into your account, they match your IP address to what they tracked when you were logged in to identify you.
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This program, in place for at least a year, alerts a banker the next day and tells then what you were searching for like a checking account or credit card.
We don’t seem to mind the federal government’s facial recognition scanning in airports, tracking all of our cell phone geolocation data, or vacuuming up internet traffic to query. And that’s far more intrusive than anything Facebook — or US Bank — does. People and politicians feign outrage over privacy but do little to protect their privacy online.