Dine on demand is a great feature. There are many long flights with late departures, some passengers will eat in the lounge and want to go straight to sleep. Others will want to eat on board. However with large business cabins it’s a lot of extra work for flight attendants.
American Airlines had the registered trademark for ‘Dine Upon Request’ but in my experience didn’t manage it for first class.
Cathay Pacific had been trialing ‘dine on demand’ in business class on Hong Kong – London Gatwick and also Chicago. Crews hated the extra work, and in January I wrote the rumor was that the airline would not be rolling this out.
And indeed Australian Business Traveller reports that Cathay Pacific will roll out a new ‘restaurant style dining’ for business class that will not be dine on demand.
According to an email sent to crew,
Cathay Pacific says “the new Business Class service elevates the customer experience towards the First Class service, offering a far higher degree of personalisation. First Class will continue to offer higher degrees of privacy, more space, better amenities and fine dining menus.”
Passengers can expect to enjoy not only an upgrade in the qualify of meals but “restaurant-style food presentation, greater choice and flexibility and more personalised service” with the aim of delivering “a memorable dining experience and personalisation.”
…Cabin crew will attend “a comprehensive two-day training programme to support them as the stars of the show,” according to the staff brief. “The training comprises three modules focusing on: service philosophy, galley facilitation and service delivery in the cabin.”
The new service will start in July on Chicago and London Gatwick in August, the routes where dine on demand was trialed. Frankfurt, Manchester, and Washington DC will begin in September, followed by Johannesburg, Paris, and Amsterdam in October. November will bring Madrid, Brussels and Barcelona. London Heathrow will start in December and all long haul routes will have the new service by mid-2019.