There is a bridge too far, even in the airline industry. But executives are always trying to find that line.
British Airways has destroyed their brand with their cuts. They offered free tap water but even hot water for tea was charged. On. British. Airways. So you had to pay even if you brought your own tea bags.
British Airways Tea Service, First Class London Heathrow – San Francisco
No wonder this passenger in a British Airways lounge at London Heathrow was caught on video stuffing 20 cans of beer and chips in their bag to go.
It seems that British Airways is now testing free coffee, tea, and water on short haul flights — but only for mid-tier elites and above. The ‘trial’ is running on London – Geneva, a premium route in their short haul network if there ever was one.
For everyone else flying British Airways the ultimate ‘unbundling’ continues. Your ticket doesn’t entitle you to hot water. Because as the head of BA’s parent corporation put it in an investor presentation,