Southwest is teasing “a whole new way to get away” on Facebook. Much of the speculation in the comments is about their Hawaii service, but the airline is pretty clear that’s not what this announcement is about.
It’s going to be something that’s good news, or they wouldn’t be teasing it. It’s also a whole new way to get away, contra some of the other speculation in the comments on Southwest’s Facebook page this doesn’t seem like a minor route announcement (“Colorado Springs”).
As a playful reply Southwest suggests it could be ‘a new flavor of peanut’ which means it isn’t a new flavor of peanut and likely has nothing whatsoever to do with inflight snacks — which, unless it was the introduction of inflight meals to Southwest (Not. Gonna. Happen.), wouldn’t be a whole new way to get away either.
Furthermore, ‘get away’ seems focused on leisure travel. It can’t really be new fare bundles, they wouldn’t be teasing if they were introducing checked bag fees, and Southwest already doesn’t charge for checked bags or have fees for flight changes. Rapid Rewards-related? One commenter wonders if it’s a change to the credit card.
So what’s going on? What change is Southwest making that could be considered “a whole new way to get away?”