I’m a curmudgeon. I refuse to adapt to the language of the day. I almost always refer to “Hyatt top tier elite status” and refuse to type the words “World of Hyatt Globalist status.” Because that’s just dumb.
I hate losing the second ‘H’ in HHonors though I suppose Hilton gets to say what the name of their program is. That’s not as bad as the name American gave to their 75,000 mile elite tier, “Platinum Pro” (50,000 miles is Platinum, if they wanted to be unoriginal why not just call it Platinum 75k?) Goodness knows I hope American AAdvantage doesn’t drop the second A ‘because China is an important market and they don’t know how to pronounce the second A’ or some other consultant-driven justification.
It took me a long time before referring to the dining for miles people as ‘Rewards Network’ rather than iDine, but that’s probably because I had only just gotten used to iDine instead of calling them ‘Transmedia’.
So I was watching a recent hour-long YouTube interview with billionaire investor Cliff Asness. Always watch and listen to very smart people in fields other than your own ideally people who share a common language (in this case economics, he was a PhD student of Eugene Fama).
And he parenthetically remarks,
You can’t fight language by the way. Language is democratic. If you continue to fight language for a very long period eventually you’re just a bitter old man that no one understands. You just have to say “I lost” and kind of move on.
In other words being this guy is just dumb.
And I need to learn that.