A year ago Delta announced they would serve meals in coach in 12 markets. In response American announced meals in coach.. for New York JFK – Los Angeles and San Francisco. They ceded a better product in economy to Delta where they compete head-to-head: Washington National – Los Angeles, and New York JFK – Seattle and San Diego.
An employee asked American whether there are any plans to expand food in economy (like Delta offers) and the answer is no.
Delta and JetBlue offer lie flat seats between Boston and Los Angeles. American does not. And American says they don’t plan to, either.
Instead they say that their competitive advantage is in not increasing service year-over-year.
- American currently offers 5 peak daily departures (Saturday just four). That’s increasing to 6 flights a day.
- JetBlue has four lie flat flights per day. Delta has two lie flats and a standard domestic product per day.
American’s New Domestic First Class
American offers 6 flights come this summer. United, JetBlue, and Delta combine for 10. JetBlue and Delta combine to offer as many flights with lie flat seats and American will offer with standard seats.
But American believes because they offer an inferior product more frequently than any one airline individually (but less frequently than their competitors do together) that means they offer the best service.