Regular readers know that I’m thrilled by the support travel companies have given to same sex marriage. Travel providers do tend to be more socially liberally than the countries in which they’re based. That’s true all over the world, they bring people into contact with other cultures and bring foreign experiences home.
Delta has been a sponsor of the Seattle and New York Pride parades and has demanded exclusivity so that other airlines couldn’t be sponsors too. In fact Alaska Airlines employees couldn’t march in uniform in Seattle. In other words, they could not attend as Alaska employees, they had to hide one part of who they are if they wanted to join the march. Ironic.
In the aftermath of their experience ending a discount relationship with the NRA, walking back the symbolism of the move and taking heat from Georgia politicians over the decision they’ve said they are now considering ending discounts for all politically divisive groups. They don’t want to appear to be singling out guns. They also don’t want to get questions on issue after issue, having to answer for every group with which they do business.
We are in the process of a review to end group discounts for any group of a politically divisive nature.
But that’s not as simple as it sounds. They have to make a decision as to what constitutes politically divisive. While a majority now support same sex marriage, it’s an issue which is very culturally divisive. Perhaps they’ll argue that by definition the movement is inclusive, or that the Supreme Court settled the issue, so continued support for LGBT civil rights isn’t divisive. That’s exactly the sort of judgment they’ll still have to make.
The alternative to this mess of course would be to take a stand for their beliefs, instead of merely saying that their values ‘aren’t for sale’ but saying they won’t do business with groups that are consistent with the company’s values if those groups are ‘divisive’.