At an American Airlines Crew News Q&A session between employees and management one flight attendant raised the problem that customers don’t know how to access the inflight video American is providing, “Our customers are having a problem finding the landing page for our inflight internet… they’re having a hard time finding the videos. I probably get 5, 6 people asking on a flight.”
Legacy American Airlines A319
This is increasingly important since the legacy US Airways fleet doesn’t have seat back video, and the new domestic standard will be no seat back video even for brand new aircraft (and for American’s reconfiguration of existing aircraft to shove in more seats).
American expects customers to use their own devices for inflight entertainment, but doesn’t make it easy to do so. Customers don’t know how to access streaming video content. They don’t understand in advance that American’s setup requires downloading their app, and that the app must be downloaded in advance. American doesn’t even make announcements at the gate prior to boarding that they need to do this.
Legacy US Airways
A simple solution — taking the need to use American’s app as a given — would be to simply allow passengers to download the app inflight. There’s certainly the bandwidth for it.
- For Android products they could even host the app locally for download (though of course would have to push updates for the app out to the fleet, but they push video content updates now).
- Or they could open up access to Apple’s store or Google Play store, which would mean that customers not buying internet could download apps but not otherwise use the internet.
Of course more detailed instructions may be necessary for someone trying to stream American’s entertainment using a Windows laptop.