New Promo Awards Disappoint, But Still Score 25% Off Business Class to Europe

Air France KLM’s Flying Blue program are often interesting to U.S. frequent flyers for several reasons.

  1. They offer one-way awards
  2. They are an American Express Membership Rewards, Citi Thank You points, and a Chase Ultimate Rewards transfer partner.
  3. They have far more award space on their own flights than Delta has access to.
  4. They have most of their partners available for online booking

Unfortunately their call centers are frustrating, their website can be too (and has been known to show ‘phantom’ award availability, seats that look available but aren’t really here to book). And they add fuel surcharges onto award tickets.

One of the great values, historically, has been their ‘promo awards’ — a rotating set of cities for discounted travel. You can fly from any featured city through Paris (if Air France) or Amsterdam (if KLM) to anywhere in Europe for fewer miles.

A few things have made these awards less valuable than they used to be, though.

  1. The award chart got more expensive.
  2. Promo awards used to be uniformly half off, they’re frequently now 25% off. Raise prices, then discount them a little bit, and you’re really looking at ‘regular price’
  3. Promo awards tend to be available for fewer destinations, at least for business class.

The new promo awards list is out for March bookings and travel in May and June.

They advertise up to 50% off, but routes between North America and Europe are usually only 25% off. Right now there’s literally just one award listed for March booking to and from North America.

KLM’s Calgary – Amsterdam and beyond in business class is a great opportunity. I like business class awards at a discount, it could make sense to connect up to Canada for it. And of course there are awards between Europe and other cities and regions. Intra-Europe flights are on offer as low as 6800 miles each way in economy. And that’s including specific cities to and from Tel Aviv.

And bear in mind as I say that Air France KLM Flying Blue offers much better availability to its own members than to partners.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Uh, Gary? “The new promo awards list is out for February bookings and travel in April and May..” You are quite right. The Flying Blue website says, “On sale from 1st to 28 February 2018.”

    BUT . . . today is February 28th . . . shouldn’t the MARCH awards be out?

  2. The promo awards have been disappointing for quite a while now. I can’t recall the last time I saw a viable 50% off in business offer.

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