American Airlines and Los Angeles television station KTLA are running a giveaway. It’s a trip to New York ‘like an A-Lister’ and my first thought was they’re encouraging Southwest Rapid Rewards status challenges.
In fact they’re giving away an American Airlines business class flight (don’t A-Listers at least fly first?) and a host of other items in the overall package. The flights, though, are really AAdvantage miles.
The winner will receive 390,000 American Airlines AAdvantage® miles redeemable for 2 round-trip Business Class tickets to New York, two nights at a luxury hotel in New York, two tickets to a Broadway show playing at any Shubert Organization theatre, and a $1,000 gift card for dining and other expenses.
American Airlines Airbus A321T at New York JFK
American Airlines is highlighting — in conjunction with a media promotion — that transcon business class costs 195,000 miles per person roundtrip.
Furthermore the rules of the prize declare that the actual retail value of the miles (for IRS form 1099 reporting purposes) is $7,761 or 2 cents per mile, closer to what American regularly sells miles for, rather than the 3.5 cent value they’ve historically used.