Southwest Airlines got as many reviews for its app in one month as in the previous 8 years, and they were nearly all 5 stars, “the numbers, frankly, look too good to be true.” This all began with the latest update to the app on January 17.
Southwest has the number 6 iphone travel app in the Apple app store.
Before the explosion in ratings reviews of the app were similar to others with around a 3.5 average score. Now it’s 4.5.
Is there a plausible explanation other than
Russian hackers ratings coming out of server farms in Pakistan?
Maybe the new version was actually much better than every other app, ever? Maybe SW passengers were so dazzled by the experience that, wide-eyed and buzzing from the afterglow, the said to themselves, “By gum, I hardly ever rate an app, but I have a couple of minutes before my plane takes off, this time I’m going to go right there and give it as many stars as I’m legally allowed to!”
Or maybe something in the new code is broken. Maybe it’s accidentally dropping in a 5-star rating whenever somebody uses the app to track their arrival time.