There’s a Vimeo video up about the new Starbucks credit card. (HT: Paul in the comments at Doctor of Credit)
- Immediate Gold status. That really just means you’re eligible to earn credit towards free drinks.
- Up to 3 stars per $1 spent at Starbucks
- 1 star per $4 spent elsewhere
- 8 “Barista Picks” for cardmembers that sounds like exclusive drink items
Since it takes 125 ‘stars’ to earn a free drink or menu item, you need $500 spent on the card per free drink or food credit. At even $5 per drink that’s at best a 1% rebate at Starbucks.
Starbucks spend seems more lucrative, potentially a free item for every ~ $41 spent depending on what ‘up to’ means in this context.
When the original Starbucks Visa was introduced 14 years ago it gave you an actual 1% rebate at Starbucks. The Starbucks Duetto Visa was sunset in 2010. I had hoped the new iteration of the product would be more lucrative.