You choose to fly British Airways business class when they have the best non-stop schedule to Heathrow and that’s where you need to go, or for connecting destinations when they’re the cheapest.
While they were a leader in introducing fully flat business class seating, today they offer one of the worst flat business class products in the industry. Their Boeing 777s, for instance, are so dense they seat eight-across.
British Airways has made several cosmetic changes to their business class recently including new food and bedding, but they’ve been stuck with the same seat. However they’ve said they plan to introduce a new business class seat on their new A350s starting in 2019 (with no word on to what extent the existing fleet will be retrofit with the new seat). It’s supposed to be a custom seat designed for British Airways.
However Paddle Your Own Kanoo says those plans have been ditched and British Airways is going to use an off-the-shelf seat instead — seats that Emirates has had on their A380s for years.
Yet two sources who are familiar with the matter have confirmed that Cruz has knocked an expensive in-house R&D project on the head. Instead, British Airways will be tailoring an “off the shelf” product to meet its own requirements.
Several months ago, a source told us BA had chosen the same seat currently used by Emirates on its Airbus A380 fleet. Since then, a second source has verified the accuracy of this statement, saying the airline would “BA-ify” the Zodiac SKYLounge Core Business Class seat – currently in service with Emirates, ANA and others.
Zodiac’s recent history of production problems aside — American sued them over their inability to deliver seats and they’ve delayed United’s Polaris roll-out — an existing product saves time and money and reduces risk of certification challenges.
Here’s the current Emirates A380 seat:
This isn’t a great business class seat. It’s a staggered layout that’s fully flat with direct aisle access but not a ton of personal space. It is, however, clearly better than the current BA seat:
(HT: One Mile at a Time)