Singapore Airlines Backs Down, Won’t Add Credit Card Fees to Basic Economy Fares

In the U.S. it used to be common for airlines to roll back unpopular changes after a customer outcry. Airlines were afraid of losing business.

In today’s consolidated industry, with planes full, airlines see themselves as having enough leverage that they can ignore those complaints. (And by the way Marriott now thinks it has leverage over its customers, too.)

The airline industry is monkey see, monkey do in Europe too. In quick succession over the last two months Air France KLM announced its frequent flyer program would go revenue-based then so did Lufthansa and Alitalia as well.

So it’s especially gratifying to see an airline — anywhere in the world — make a change, get pushback, and quickly reverse itself.

Yesterday I wrote that Singapore Airlines would start imposing credit card surcharges on its version of basic economy fares originating in Singapore. It struck me as strange to effectively be imposing a price increase on the fares they meant to compete with low cost carriers.

Already they’ve decided not to move forward with this fee. (HT: Straight to the Points)

Here’s the memo:

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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