VietJet’s CEO became Southeast Asia’s first self-made female billionaire last year.
The airline is a discount carrier flying narrowbody aircraft mostly domestically although with several routes now into Asia. Four years ago the airline was fined 20 million Dong over unapproved inflight entertainment. It wasn’t a problem with the installation of a seatback video system. Instead, 5 bikini-clad candidates in a local beauty contest performed a dance onboard the airline’s inaugural flight to Nha Trang.
Since the 3-minute show had not been approved in advance, it was deemed a violation of aviation and security regulations. And the airline was fine — the equivalent of $959.
Since then they’ve branded themselves the bikini airline. And the airline’s CEO sees the campaigns and onboard stunts as empowering, even feminist given conservative Vietnamese mores. And for the record, unlike Malaysian carrier Malindo Air which required women to remove their tops while interviewing to be flight attendants VietJet respects all women.
VietJet’s new bikini calendar is out. But don’t be fooled, this isn’t about sex or sexism, it’s really about high quality service. Because “the models posed in different cabin crew and staff roles to showcase the airline’s high-quality service and friendly staff.”
Sure. And by posing in front of planes the models are highlighting the airline’s “modern fleet” of Airbus A320s and A321s.
Experienced Pilots Practice in High Tech Flight Simulators
Inflight Food and Beverage are at the Core of VietJet Hospitality
Here They’re Highlighting Lost Luggage
Ground Staff Meet Each Flight Promptly
Okay, I made up those photo captions. Naturally there’s a ‘making of’ video.
(HT: World Airline News)