Priority Pass Adds Virgin Atlantic Clubhouse LAX!

Priority Pass was always a useful tool though it used to be much more under the radar. Now it comes with myriad premium credit cards, and with complimentary access not just the cardmember but for guests in many cases as well.

There’s been an explosion in cardholders in the U.S. now that it’s bundled with premium credit card offerings from Chase, American Express, Citibank and others as well. As a result Priority Pass has been on a tear coming up with new creative ways to add value to their expanding cardmember base, like adding Minute Suites rooms in several airports to the lounge network and even some restaurants and whiskey tastings.

Now they’ve added a traditional lounge in the U.S. that’s a pretty big get and at a major airport. Currently in Los Angeles Priority Pass cards can access the Alaska Airlines lounge in terminal 6 and the Korean Air lounge in the Tom Bradley International Terminal.

However starting Monday November 20th they’re adding access to the Virgin Atlantic Clubhouse in Terminal 2. This is great for Delta customers as well as those on Aeromexico, Westjet, and Aer Lingus (in addition to Virgin Atlantic of course).

The 4,000-square foot lounge offers panoramic views of the Hollywood Hills, spanning the iconic Hollywood sign and the mountains beyond, is the perfect place for Priority Pass members to relax before a flight.

Credit: Virgin Atlantic

Credit: Virgin Atlantic

They’re promoting that this two and a half year old lounge features cold buffet, beer, wine and soft drinks and internet. So perhaps the lounge no longer offers its plated menu service? Or perhaps that won’t be available to Priority Pass cardholders? We’ll have to see on Monday.

Update: Priority Pass access will be 5 a.m. to 12:30 p.m. only and the lounge won’t start offering their a la carte menu until after that. Still this is nice to have.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Will be interesting to see how this works out. At first I was thinking perhaps they will open the lounge all day (right now it is not) and limit Priority Pass to those hours when they don’t need the space for their own flights, and will also not have the hot food during those hours. But it looks like VS generally has two flights a day, at 5-ish in the afternoon and then at 8-ish at night, and the lounge currently opens four hours before the first flight. Perhaps I could see them opening the lounge in the morning and closing it to PP around 3 pm… and if PP customers are there when the hot food is available so be it.

  2. Sweet! This is also a big deal for WN customers who use T-1 next door. Rarely fly DL as I don’t need more worthless skypesos

  3. Priority Pass offered the Air Canada lounge in LAX Terminal 2 until the big shift last spring, when both Air Canada and its lounge moved and Air Canada discontinued its LAX Priority Pass relationship. I discovered this to my chagrin when I flew out of that terminal shortly afterward. I’m glad that there’s a Terminal 2 option again, but the open hours may be an issue.

  4. Well the KAL lounge at LAX is really more of a Skyteam lounge and when I dropped by a few months ago it was overflowing with people and underwhelming with its offerings. I was there for about 15 minutes and then ran over to the Star Alliance lounge which smokes it in every way.

  5. The Priority Pass operating hours are so limiting at LAX, especially for KAL and now this lounge. I also don’t fly out of T2 very much. Is there a connection airside now from T1 (for WN) to T2? I didn’t think one existed.

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