United announced Luc Bondar as the new Vice President, Loyalty. He’ll take over from Praveen Sharma who will be Vice President, Digital Products and Analytics. Praveen has been doing double duty for some months.
He’ll officially start November 1, the day of the program’s next devaluation.
Bondar is an experienced loyalty marketing executive. He has been Senior Vice President for U.S. business at Aimia and a Senior Vice President with Grupe Aeroplan as well as Vice President of Loyalty for Carlson. (Most recently he was SVP of Sales for Index Systems.)
Ultimately the person in this role may be less important than that they report up to Andrew Nocella, whom Scott Kirby brought over from American. Nocella oversaw the devaluation of AAdvantage.