While hotels promote best rate guarantees that are mostly hollow and promote a lower price for booking direct but not usually lower than a AAA rate, they aren’t making headway against the big online travel agencies.
That’s because the median traveler doesn’t go to an individual hotel chain’s site to book because they don’t start out knowing they want to stay at a Hilton or at the Marriott — they know they need a hotel and want to discover their options.
Not the Expedia Dancers
Amidst this back-and-forth over who offers the best deal and the best information to help consumers find the right how, it looks like Expedia may have quietly eliminated their best price guarantee October 18th. (HT: CK0
There are still references elsewhere on the Expedia site to a rate guarantee however. On the Expedia hotel booking page they claim “The Expedia Price Guarantee ensures that you’ll get the cheapest available rates for hotels” in Europe and “the best island rates” for Caribbean, South & Central America but doesn’t make the claim under ‘US’ or ‘international.