At the beginning of the year Hyatt bought Miraval which includes the Miraval Arizona Resort & Spa in Tucson, Travaasa Austin Resort, and Miraval Life in Balance Spa at the Monarch Beach Resort. They’re folding the Cranwell Spa & Golf Resort in Massachusetts into the Miraval brand as well.
Starting today the Miraval Tucson property participates in Hyatt’s loyalty program for both earn and burn.
Some people are going to love this. Here’s how Conde’ Nast describes the Tucson resort,
This Hot Lister caters to the high-end New Age crowd, with both traditional spa treatments and chakra-reading seminars, healing ceremonies, drum circles, and sound therapy.
Pretty much if you want your experiences mindful while you search for your True North and cleanse your this-and-that Miraval seems like the place for you.
Here’s the relevant points redemption details:
- This isn’t a category 7 hotel, it’s its own category at this point, standard rooms are 45,000 points per night and suites are 75,000 points per night.
- These prices apply to single occupancy. A second person is 20,000 points per night.
- Reward nights come with “enjoy a $175 resort credit per person, per day along with unlimited meals, snacks and over 120 wellness activities and classes each week”
- Cash and points is 22,500 points and $450 for a standard room single occupancy, 32,500 points and $550 for a standard room double occupancy.
Through September 15th they’re offering a 4th night free package on paid bookings and 50% off award redemptions. Note that the redemption rebate does not stack with the overlapping 10% rebate for Hyatt’s co-brand credit card cardmembers.
Elite benefits also apply so top tier members are entitled to upgrades and can use confirmed suite upgrades as well.
Ultimately we’ll see the three resorts in World of Hyatt not just the Tucson property. Travaasa is renovating, and just notified most of its workers of layoffs while it’s closed until sometime in 2019.
We should expect to see the Miraval brand used more extensively throughout Hyatt’s portfolio — the chain’s CEO has called the Miraval wellness brand a “platform” and a “leverageable brand.” (World of Hyatt itself is supposed to be a ‘platform’ as well — though cynics might say it’s a platform for ex-25 stay Diamonds to take a leap off of.)