Flying on Sunday? Today is Free Booze Day on Southwest!!

Southwest Airlines began scheduled air service out of Dallas Love Field in 1971. At the time they flew only intra-Texas routes, escaping regulation by the federal government’s Civil Aeronautics Board which at the time set airline routes and prices.

The airline is famous for many things such as it’s irreverence and it’s “Love” theme deriving from its original home airport, which in the 1970s was sexualized (ticket machines were ‘quickies’ and flight attendants wore hot pants designed by then-airline President Lamar Muse’s wife).

settled a class action lawsuit over imposing expiration on old chits that had no expiration date.

Naturally since it’s time to celebrate Southwest’s birthday on Sunday June 18th.. the first drink for each passenger is on them tomorrow!

That’s what I call… Just plane fun.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. OMG, so glad I was not on the flight from LAS to anywhere, it is bad enough on Sunday with out adding free drinks!

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