Delta Has Teamed Up With Tinder (No, Really)

The New York TimesStephanie Rosenbloom has returned to twitter after a long absence, bringing news of a surprising new marketing tie-in between Delta and Tinder the looks-based app which began for hookups but which has grown to include dating and even friendship (and which popularized ‘swiping left or right’ depending on what you think of a person, or mostly about their photo).

Is this an attempt to appeal to millennials.. or because they’re doing it in Brooklyn is it outreach to hipsters?

Either way I don’t know that anyone, anywhere would have thought “Fly Delta, Get Some.” Virgin America’s soon to disappear brand.. maybe.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. How much is some? A little; a lot?
    “Fly Delta, get a little”.
    Not that’s a slogan I believe would be an attention getter.

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