British Airways eliminated free meals in economy on intra-European flights, and even free hot water if you bring your own tea bags. They’re reducing leg room, too.
Now they’re saying that they’ll consider no more free meals in coach on long haul flights, too.
Asked whether paid meals “could be extended to economy tickets on long-haul flights, [British Airways CEO Alex Cruz said] ‘We might do it.'”
In a statement issued later, BA said: “We have no plans currently for a buy-on-board economy product on long-haul, but if that is what interests customers of the future, we will listen.”
British Airways says they want to be more of a premium airline, albeit without good seats in business class and facing cut backs even in First.
However for coach passengers — while a change isn’t imminent — their current management philosophy is to be open to cutting meals on flights over 10 hours like Los Angeles – London, London – Johannesburg, and London – Singapore.
At one time the natural response to a question of ‘will you eliminate free meals in coach on a 12 hour flight?’ would have been “bloody hell, fish fingers and scones will always be served to British Airways passengers.” Not anymore.
On the one hand I’d be tempted to say that I hoped Brexit would mean BA’s CEO, who used to run low cost carrier Vueling, would having to leave the U.K. On the other hand the approach to customers and product is really driven by Willie Walsh.