The British Airways Concorde Room is kind of a pit, at least as far as first class lounges in Europe or Asia go.
The lounge is supposed to be super-premium. oneworld top tier elite status alone doesn’t get you in. British Airways has a first class lounge, elites are relegated there. The Concorde Room is reserved for BA’s first class passengers and super-premium customers. So it should be nice, in the carrier’s home airport no less.
And yet… the service is poor, the food is bad, and some of the furnishings are threadbare. It’s even had a poor hygiene rating.
However they’ve finally done something interesting: the Concorde Room now has its own gin.
It has been blended for British Airways following extensive taste tests with First customers at the Concorde Room bar in London, by the award-winning Cambridge Distillery, the world’s first ‘gin tailor’. The main botanicals used in the exclusive herbaceous gin (aside from juniper) are basil, rosemary and thyme, which are all grown in the distillery gardens in Cambridge.
Credit: British Airways
The very first comment I saw about this suggested it could be a problem with the British Airways-American Airlines immunized joint venture, since their alliance is supposed to be gin neutral. I on the other hand wonder if drinking too much of this stuff is how it was possible that the head of British Airways’ parent company didn’t know that a third Heathrow runway would involve demolishing his office.
British Airways serves more than 3 million gin and tonics a year inflight. But for the Concorde Room only they have a special gin. When I first saw the release I thought, “Big deal, they have their own label on gin after all anyone can buy wine with a personalized label that doesn’t make it good.”
While I haven’t tried British Airways gin, I’ve had more than my share of gin over the years (starting with Cambridge Distillery which means — while we’ll have to wait to try it to be sure — it could be very very good as they produce some very high end gin that sells for up to to £2,000 per bottle (though I cannot imagine British Airways in the Age of Brexit would be shelling out close to that).