60,000 Point Signup Bonus Coming to New Star Alliance Avianca LifeMiles Card

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U.S. Bank is losing the Avianca LifeMiles co-brand product. They’re getting a new bank issuer, and coming out with a really strong signup bonus.

Existing cardmembers received the following email:

We are excited to announce that we expect to launch new and improved Avianca LifeMiles credit card in the coming months in the United States. These cards will provide qualifying members the chance to earn miles faster and to receive other benefits, which we currently expect will include:

Welcome Bonus of up to LM60.000 for purchases made within the first 90 days*
LM3 for every dollar spent on Avianca purchases
LM2 for every dollar spent at gas stations and grocery stores
LM1 for every dollar spent on all other purchases
Two 50% discounts on award tickets redeemed for travel to Central America or Colombia from the United States
Free additional bag for travel between the United States and Central America
No foreign transaction fees
15% discount on purchases of miles with Multiply Your Miles

We don’t know what the public signup bonus will be yet. This is pre-marketing to people who already had the old US Bank card, and they also note that the specific bonus offered will be based on historical use of the LifeMiles card. If they’re announcing 60,000 though it seems like that will be available to most previous cardholders.

And if it’s available to previous cardholders to convert them to the new product, they may see the economics similarly for acquiring new customers.

This will not be a good card for everyday spend. You don’t want to earn just 1 LifeMile per dollar. That’s because they regularly sell miles for 1.35 – 1.5 cents apiece. So get the Citi Double Cash Card, and use your rebate to buy 30% – 40% more miles than you would earn with the LifeMiles credit card during one of these sale periods.

Nonetheless, LifeMiles is a fantastic Star Alliance program and a 60,000 mile signup bonus will absolutely be worthwhile.

Not all connections are bookable, you’re pretty much limited to the options you see on their redemption website (which is quite good) and telephone customer service is challenging (e-mail is better). I’m a fan of the program and have a few hundred thousand miles there myself.

(HT: The Value Traveler via One Mile at a Time)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Editorial note: any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer. Comments made in response to this post are not provided or commissioned nor have they been reviewed, approved, or otherwise endorsed by any bank. It is not the responsibility of any advertiser to ensure that questions are answered, either. Terms and limitations apply to all offers.


  1. I’m moving away from signing up for new cards with big bonuses but no continuous benefits. I kept the old LifeMiles card because of the annual bonus (just like the AAdvantage Aviator) but without that I don’t think I would apply for this new card. However, if it’s confirmed that we get a 15% discount on LifeMiles purchases on top of the 100%, 125%, or even 150% bonuses, that DOES sound like a continuous benefit I’d like!

  2. FYI. I am/was an existing LifeMiles cardmember and did NOT receive the email.

    I did receive the replacement FlexPerks card yesterday (same card number). 20,000 FlexPerks points after $500 spend.

  3. @Carl P– what ‘replacement’ Flexperks card? Did you opt to switch to the Gold? or PC to it (with a bonus?)

  4. RS-WI – I didn’t really opt for anything. They sent a letter sometime back saying they were replacing the LifeMiles card with the FlexPerks card (Signature in my case), Then I got an email saying I’d get the new card in 4-6 weeks, then I got it the other day.

    There were different Types of the LM cards, and I thing the amount of bonus varied on type. Mine was whatever had the $75 AF.

  5. @viewfromthewing?
    can you spoon-feed star alliance flight segments to an Avianca telephone agent when redeeming an award?

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