I get that this AP story by Scott Mayerowitz is covering what JetBlue intends to be a feel good effort but it really does strike me as silly and wasteful (albeit not as wasteful as spending $1.5 million on a new logo for DFW airport).
JetBlue has opened a farm at JFK airport. But it’s too small to actually grow anything useful for the airline. Instead it’s “meant to educate travelers more than actually feed them.”
One day, if the airport allows it, there might even be animals, such as bees and butterflies.
The goal is to try and teach people about farming and to improve the appearance of the terminal’s exterior.
“We know people like green space. It’s what they have at home. Why not put that at an airport if that’s what they love and want?” says Sophia Leonora Mendelsohn, the New York-based airline’s head of sustainability. “Your flying experience starts on the ground.”
Why Did the Tomato Blush?
Because it Saw the Salad Dressing.
The farm isn’t even open to the public although pending future regulatory approval they hope to have programs for students, and possibly allow frequent flyers to sign up to visit.
It took three years to get approval for the farm, and they’re not permitted to grow “tomatoes, corn, berries, seeds or sunflowers” because it’s important not to attract birds to the airport. So they’re growing potatoes, chives, basil, and carrots plus “mint, arugula, beets, garlic, onions and spinach.”
If the potatoes have “the right amount of starch, sugar and moisture” they might eventually provide less than 1% of what’s necessary to make the quantity of terra chips given out onboard JetBlue flights.
Are you more likely to fly JetBlue because of their JFK farm?