Star Alliance Member and Amex/Starwood Transfer Partner ANA Increasing Award Prices October 15

ANA is making changes to its award chart effective October 15. Historically ANA has given reasonable notice of award chart changes, so this surprises me to see.

This is especially relevant because ANA is a Star Alliance partner, and American Express Membership Rewards and Starwood points transfer to ANA’s miles.

What’s weird is that ANA only just introduced their current zone-based award chart April 12. So they’re devaluing after six months.

Here are the changes to the North America chart — award prices for ‘Asia 2’ and Latin and South America are getting more expensive.

Asia 2 is defined as:

Afghanistan, Bangladesh, Bhutan, British Indian Ocean Territory, Brunei, Cambodia, India, Indonesia, Kazakhstan, Kyrgyzstan, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, Pakistan, Singapore, Sri Lanka, Tajikistan, Thailand, Timor-Leste, Turkmenistan, Uzbekistan, Vietnam

And South, Latin America is,

Anguilla, Antigua and Barbuda, Argentina, Aruba, Bahamas, Barbados, Belize, Bermuda, Bolivia, Bonaire/Saint Eustatius/Saba, Brazil, British Virgin Islands, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Curacao, Dominica, Dominican Republic, Ecuador, El Salvador, Falkland Islands, French Guiana, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Montserrat, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Saint Helena, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Saint Maarten, Suriname, South Georgia and the South Sandwich Islands, Torinidad and Tobago, Turks and Caicos Islands, Uruguay, US Virgin Islands, Venezuela

South America awards go up by 10% across the board. Asia 2 goes up 14% – 18%.

Given that the increases aren’t across all regions I’m guessing that ANA sees these as modest corrections, based on data they’ve seen under their new zone-based system. They looked at where they’re seeing the most redemptions and determined that the cost for those was too lower. In other words, the believe they made a mistake with their initial pricing so they’re tweaking it.

Nonetheless, the lack of notice to members is disconcerting.

(HT: MileValue)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Japan just signed on the preliminary TPP agreement. Yet its airlines really suck. ANA miles are hard to earn and its website is VERY difficult to understand. It seems that ANA doesn’t give a dime about north America market. Similar things can be said about Korea and China, contrary to gulf countries.

  2. I think the Gulf countries suck, personally, hello Saudi bankrupting shale companies. Love me some JAl, KAl, ANA, and anything else I can get my hands on. Just for comparison, how many crew on Gulf carriers are from the Gulf???? Just wondering…hmmmm

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