The Man Who Repo’d 1700 Planes, Plus New Club Carlson Bonus Promotion

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About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. I find the success of Frontier — and Spirit before them — to be fascinating. They offer a bad product but make money — disproving Gordon Bethune’s statement that “you can make a pizza so cheap that nobody will eat it.” I always thought they made their money tricking customers with sub-par service and hidden fees, and that results would tail off because travelers would become wiser and they wouldn’t get enough repeat customers. So far, at least, that does not seem to be the case.

    Ironically, flying Spirit/Frontier is probably best for the sophisticated travelers who generally shun them. That’s because such travelers are better at avoiding the fees (take a backpack instead of a rollerboard, buy only their cheapest tickets) and know what to expect. Because once you pay the fees, I think most customers would be better off flying “better” airlines.

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