Various frequent flyer programs, and also banks, promote the ability to get VIP tickets to shows or access to experiences that would otherwise be beyond reach. Most people don’t take advantage of them, but I really like that they offer ‘life experiences’ — the ability to leverage the relationships of a big company to gain access to things you probably couldn’t do on your own.
Sometimes it’s points redemptions — I don’t think it’s a good idea to redeem your points for a new LCD toaster, but it can be worthwhile using your points for an up close performance, with just a few other folks, by a world-renowned artist if that’s the kind of thing that interests you. Or go to the Oscars, because without the contacts your bank has when in the world would you ever get to otherwise?
Citibank is doing something unique. In a way it reminds me of Air Canada offering ‘all mileage redemption flights’ to Hawaii. They’ve got a concert that is only open to Citi / AAdvantage credit card holders.
You still have to buy tickets, but you’ve actually got a good shot at those tickets, and everyone around you will have the same card in their wallet. That’s kind of cool.
- Citi / AAdvantage Presents Imagine Dragons
Hollywood Palladium, 6215 Sunset Blvd, Los Angeles, CA
Monday, September 28, 2015
Tickets will be available tomorrow September 1 at 1pm Eastern. You must use a Citibank co-brand American AAdvantage credit card to purchase tickets.
It’s not for everyone. I didn’t even know who “Imagine Dragons” was until I looked it up. But I love the concept of not just ‘here are events we can get you tickets to’ but here are events we are putting on for you and folks like you.