I find Delta’s frequent flyer program both untrustworthy and less valuable than competitor programs. But I also think they run a good airline operation even if they sometimes oversell it.
Since an airline’s primary function is to get you from origin to destination in a safe and reliable manner, it makes sense to fly Delta especially on a non-stop basis and where their schedule is advantageous.
- The airline cancelled just 0.21% of its flights this summer.
- They’ve had 21 days without a single cancelled mainline flight.
- They went 5.8 days between June 25 and July 1 without a single cancelled mainline flight, beating their 3.3 day best achieved last summer.
- Only 0.03% of mainline flights were cancelled due to maintenance and had 45 days this summer without any maintenance cancellations.
They accomplished this with more flights and more passengers — achieving a record 3202 mainline flights on August 17 and a record 614,159 systemwide passengers on July 31.
This is why they clearly don’t believe they need a competitive frequent flyer program, they don’t need to invest in customer marketing to fill their planes.