Introducing “Bluey” the Animated Baby 747, and He’s Awesome!!

Via Baccarat_Guy, KLM has a brand mascot for children.

It’s Bluey, “a ‘mini’ 747-400, and is friends with another airplane that FARTS! (when nervous, of course!)”

Bluey is the theme for KLM’s kids meal.

They’ve put together a short animated movie featuring Bluey. I’m terribly frightened, but I couldn’t help but watch.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Hey Gary,

    The way the new RSS feed works is terrible. As often happens, Lucky reported the exact same “story,” even though you “broke” it, and I’m inclined to read his blog entry in its entirety rather than navigate over to your page.

    (Of course I navigated over here to leave a comment, but that was the sole motivation)


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