KLM gives long haul business class customers a takeaway gift of collectible houses with liquor inside. Each flight, a Dutch house. Each year, a different style.
I didn’t realize that there’s a KLM Houses App so you can look up the details of each house. (HT: baccarat_guy)
I’m not sure I buy their slogan ‘Holland. The Original Cool’ (although it gets cold there for sure) but the house gifts are cool. Just not quite as cool as model airplanes.