Yesterday I wrote about American’s new brand heritage amenity kits and posted photos of the TWA business class amenity kit.
American is out today with more information.
These new amenity kits are offered in international business class and their New York JFK – Los Angeles / San Francisco first class cabins.
Non-Skid Slippers Are Coming..
For international first class, a little less exciting:
We’re introducing a new amenity kit that includes all of the items you already love – plus, by popular demand, we’re adding Scope® mouthwash for a breath of fresh air. But we’re not stopping there. If you’re planning to catch some zzz’s, we’ve added new pajamas and non skid 100% cotton terry slippers. So curl up, get comfortable and settle in for the long haul.
As you can see, business class get Scope so first class gets it too. I’ve always been a big fan of American’s pajamas, largely because they wash well and are relatively reusable compared to several other carriers’ offerings. I’ve re-worn them several times flying American in international business and on Hawaii flights. (I do try to match my pajamas to the airline I’m flying, when the carrier isn’t providing me with any – hah.)
But when the talking point is non skid slippers, I really think they need to rethink if they’re doing enough. Especially when it’s the first bullet point of the marketing communication. I also miss slippers in business class.
More Amenity Changes
Premium transcon flights in business class will see a new amenity kit, just not the heritage kit:
We’re introducing a brand new amenity kit that’s stocked with socks, eyeshades, a toothbrush, toothpaste and ear plugs. It’s everything you need to arrive feeling refreshed and ready to go.
As I reported yesterday, American drops Dermologica in favor of toiletry brand red flower. This will appear in Admirals Club showers as well.
More Free Food in Admirals Clubs
American takes a page from US Airways clubs.
- a hearty selection of soups
- Greek yogurt
- “new sweet and savory snacks”
American’s domestic lounges are pretty weak on the free food though they have a paid menu (items and quality varying by clubs). I don’t mind paying, though many do, I just want better quality than what’s offered now. American is going the more free food route, which of course Delta is focusing on so it’s likely competitively necessary.
They’re also adding “new Dell PC workstations,” though I wonder if anyone really uses these?
And the signaling here is excellent that the merged airline continues to invest in premium product even if the particular investments don’t strike a chord with me in a given instance.
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