Inside Flyer magazine’s blog offers the story of Randy Petersen’s retirement from magazine publishing.
The magazine launched a number of other activities that continue and thrive today.
During our time, InsideFlyer accomplished something that no other publication of its kind has–we left a legacy. Among the things InsideFlyer created, funded and willed to be relevant to the frequent flyer included the Freddie Awards, FlyerTalk and BoardingArea, along with its grandchild Milepoint.com.
On their consumer advocate legacy,
InsideFlyer beat back the introduction of a Saturday night stayover requirement on flight awards from United Mileage Plus in 2000, we led the rollback of the US Airways Dividend Miles elite change to drop status bonus miles, we provided the major funding and support for SaveSkyMiles which beat back an effort by Delta to offer fewer miles flown on discount fares in 2002 along with other related changes to that program and InsideFlyer championed the fight to have United honor the Continental OnePass Infinite Elite program at a higher elite level during the merger of those two airlines’ loyalty programs. We exposed and championed the infamous “LatinPass Run” that created a legend out of that offer and made mileage millionaires out of many. We made flying the Concorde available for thousands of readers when all they had to do was buy 21 subscriptions to the magazine in 2002 and we made a household name out of “The Pudding Guy”.
The ‘Concorde’ deal was that Inside Flyer ran a signup promotion offering Starwood Starpoints, and chose not to limit it to first-time subscribers or even ‘one per customer’. Starpoints back then transferred one to two into Qantas (and thus with double the transfer bonus) so 40,000 Starpoints was sufficient for 100,000 Qantas miles.
- Inside Flyer cost $59.95 per year.
- The magazine offered 2500 Starpoints per subscription
- 21 subscriptions yield 52,500 Starpoints, which transferred to 125,000 Qantas points.
- That was enough for a roundtrip ticket on the British Airways Concorde, New York – London, back then (though some folks chose to travel one direction in first class instead).
The Qantas award chart was so much better then… And many lounges and libraries received donated subscriptions to a frequent flyer magazine. I’m sure some were even donated to charitable entities for a tax deduction which reduced the cost basis of the Concorde award below the $1259 cost of the points.
Inside Flyer, in birthing Flyertalk, also paved the way for my own path into miles and points. And gave me the opportunity to meet some of my closest friends.
I wouldn’t have started this blog, or my award booking service, without being pulled into the miles and points world through the solar system that Randy created out of and around the magazine. I’ve even helped to defend someone from federal criminal charges related to miles and points, and as a result they stayed out of prison. In a very real way, then, the magazine actually saved a life of someone who doesn’t even know it.
To Randy Petersen’s news I can only offer congratulations.