Vanilla Reload cards used to be a widely available and amazing tool. You were basically buying money that could be loaded onto a variety of prepaid card products. And many places took credit cards when purchasing them.
Back when they were sold by office supply stores, many cardholders earned 5 points per dollar. And when they were sold broadly at drugstores like CVS, there were still category bonuses (including 5 less valuable Thank You points per dollar).
The option to purchase Vanilla Reload cards with a credit card ended at CVS back in April. That was sad because of CVS’ reach, and because they were permitting the purchase of $5000 worth of cards each and every day. Some smaller, regional chains or individual stores within chains still allowed it.
According to a notice that American Express sent to Bluebird cardholders that was forwarded to me by Stu:
While many mourned the demise of Vanilla Reload cards long ago (and a few still had access to them), it looks like the product itself may find its way into the dustbin of miles-generation opportunities. There are of course other ways to ‘buy money’. But a moment for the beloved reloads are in order.
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